Monday, June 18, 2007

PPP Direct

The good folks at PayPerPost have come up with yet another way for bloggers and advertisers to make the most of the blog marketplace. If you like to use your blog to make money, PPP Direct could be for you.

Basically, PayPerPost is taking the middleman (THEM!) out of the equation. This is an opportunity for advertisers to request specific bloggers and bloggers to request specific fees for their services.

Pretty cool. How does it work?

Basically, you pick your price and install a badge on your site stating it. When potential advertisers click it, they are taken to PayPerPost to work out the deal.

What's in it for the blogger?

Yes, you could hammer out some of these deals yourself, but you gain some valuable perks by going through PayPerPost. Mostly, it's easy to use, you gain marketing through the PPP directory, you automatically have tax reporting done, and there is more security than hashing out deals completely on your own.

This has been done before, you say? Why choose PPP?

The main reason here is simple. Cold, hard cash. While competitors charge 50-100% markup and keep money that could be yours, PayPerPost charges only 35% for their self-service model. This passes the money on to the blogger and allows the advertiser to get more for their money. Everybody wins.


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